There are so many different types of brands out there these days and this is very true when it comes to clothing brands. This is probably down to the number of new clothing styles that have evolved in recent years. The emergence of extreme sports and new music genres has contributed to this as art has collided head on with fashion.
Here are my top four clothing brand styles.
Surf wear is a phrase that was coined to categorise the clothing of surfers. This initially began with surfers from the Southern California scene who began creating their own clothing brands. This was a result of the rise in popularity of surfing and its recognition as a sport which meant surfers could get sponsorship deals with surfboard and wet suit manufacturers. Examples of famous surf wear brands include Volcom, Quiksilver and Billabong.
Skate wear was used to describe clothing brands that came out of the skate scene. Skate wear has close links with surf wear as both styles emerged out of the same scene as skateboarders and surfers tend to be one and the same. This is no surprise as originally skateboards were designed by surfers to practise surfing on land. The two clothing styles are fairly similar but each individually caters for the needs of skateboarders or surfers. Recognised skate wear brands include Vans shoes, Etnies and Element.
Urban Wear came about thanks to the influence of the hip hop and rap lifestyle. During the late 70’s and early 80’s hip hop and rap music started to emerge with artists like Run DMC and the Beastie Boys breaking into the mainstream. These artists were known for wearing baggy clothes, gold chains and Adidas shoes with the laces out. These styles developed over time and with the rise in popularity of hip hop many artists started their own clothing labels. Those that had been inspired by these music styles also started creating clothing brands influenced by their favourite artists. This resulted in many urban wear brands like Roca Wear, Phat Farm and Sean John.
Street Wear is a clothing style that draws influence from all the previous clothing styles. Street wear is probably best described as clothing that is inspired by urban living in metropolitan towns and cities. Hence street wear draws influence from all aspects of life in that environment including graffiti, street art, skateboarding, bmx, surfing as well as music from rock to hip hop. Street wear clothing designs often feature bright graphics and graffiti designs as well as a touch of camouflage here and there. The Addict Clothing Co, Stussy and Obey Giant are prime examples of innovative streetwear brands.